Step up your brand game: the 4-week Brand Sprint

What is a Brand Sprint, and who is it for?

You’re building something exceptional. But no one can tell. Your brand might look okay, maybe even quite good, but so does everyone else’s. And in a market full of noise, good enough just isn’t enough. The real risk is drowning in a sea of sameness.

With our 4-week Brand Sprint, your brand will finally reflect the quality of your vision. We build a purpose-driven, memorable and consistent identity from scratch. Tailored to your business, not pulled from a preset.

Lightning fast. Perfect for startups at any stage. Project timing: 4 weeks. Starts at 15.000 €.

What’s included in the 4-week Brand Sprint?

Every Brand Sprint is one fixed scope, delivered in four weeks. You get the strategic groundwork, the full visual identity, the documentation your team needs to apply it, and a live landing page to launch it on:

• Logo (design or refresh)
• Typography system
• Color palettes
• Brand design elements
• Style guide
• Pitch deck template
• Social media assets
• Landing page, built in Webflow

In 4 weeks, you’re ready to go. And if your brand needs more than that: we also offer a full-scope branding process to go deeper. Drop us a line and let’s see what works best for you.

How does a 4-week Brand Sprint work?

Four weeks, four stages, one approval at the end of each. The kick-off opens week 1; by the end of week 4 your brand is live and documented.

Week 1 — Define: how do we get to know your brand?

We start with a focused Brand Strategy questionnaire to understand your vision and priorities. In a kick-off workshop, we clarify final details and align on direction.

Milestone: decide direction

Week 2 — Design: how many visual directions do you see?

In only one week we craft two visual directions for your brand. In week 2 we finalize the design of the chosen direction based on your feedback.

Milestone: approve identity

Week 3 — Develop: how does the website get built?

During week 3 we design and develop your Webflow landing page guided by the visual direction, ensuring the page fully reflects your new brand identity.

Milestone: approve website

Week 4 — Deliver: what do you have in hand at the end?

In week 4 we bring your brand to life by designing templates for your social media and pitch deck, all clearly explained and documented in a comprehensive brand guide.

Milestone: go live!

How do we use AI in the Brand Sprint?

We use AI to accelerate research, unlock new creative directions, and streamline brand rollout, always guided by human intuition, experience, and vision. Our process equips you with ready-to-use prompts and clear brand rules to scale your brand with consistency.

Does investing in your brand actually pay off?

Still not sure if investing in your brand is the right thing for you? Three numbers we keep coming back to, each with its source:

• 14% of start-ups fail because of poor marketing. Founders Forum’s Ultimate Startup Guide 2024–2025
• 32% higher revenue growth than the industry average for design-oriented companies. McKinsey study with 30 companies
• 228% outperformance by design-centric companies over the S&P 500. Design Management Institute, Design Value Index

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What do clients say about working with House of Friends?

HOF Studio helped us to turn our vision into a brand that earns trust with investors and clients alike. They guided us through the process step by step to come up with a striking result.

I was truly impressed by how quickly they understood the business model and the brand’s core, and how they translated it into high-end visual directions with remarkable speed.

Working with HOF Studio was a outstanding experience. As a well-rehearsed team, they bring not only a wealth of experience but also a genuine passion for branding that makes an immediate difference.

HOF Studio guided us through a fast, fun, and collaborative process that resulted in a professional brand, helping us build trust quickly among our stakeholders.

See the full projects behind these quotes: Accountable, Muse Case and Flettex.

Frequently asked questions about the Brand Sprint

How long does the Brand Sprint process take?

Our streamlined process takes four weeks for the standard package. That gives us enough time to understand your brand and deliver a complete, ready-to-launch identity without unnecessary delays.

What if I need more than what’s included in a standard Brand Sprint?

We know that every brand is unique and may require more than the essentials. If you need additional services such as packaging design, app interfaces, or more in-depth brand materials, we can expand the scope to fit your goals. Just let us know what you are looking for, and we will tailor the offer to match your needs.

Can the scope of a Brand Sprint be flexible?

Yes, definitely. While we have a defined base package to keep things focused and streamlined, we are open to customizing the scope depending on what your brand needs most. If there is something specific you would like us to include, we can discuss it together and adjust the plan accordingly.

Are Brand Sprints conducted online or in person?

The entire Brand Sprint process happens online. This makes it easy for us to move quickly and efficiently while working with clients from anywhere in the world. You do not need to travel or meet in person. All communication and collaboration take place digitally, which helps us stay flexible and responsive.

Do the Brand Sprint workshop take all day?

Not at all. The first meeting is short and focused. Before we meet, you will complete a set of pre-work exercises that help us get to know your brand. On the first day, we will have a 45-minute to one-hour call to review what you submitted and clarify any open questions. From there, our team takes over and keeps you updated as we move forward.

How much does a Brand Sprint cost?

A standard Brand Sprint package starts at 15.000€. This includes everything you need to launch a clear and professional brand. If your project involves more than the standard offering, such as app design or packaging, we will outline the additional costs clearly before we begin.

Is a website included in the Brand Sprint?

Yes, a fully developed one-page website is always included. We build it in Webflow, which gives us the flexibility to match your new brand perfectly and deliver a modern, responsive site that is ready to use.

Where can Brand Sprints be run?

Because everything is done remotely, we can run the Brand Sprint with you no matter where you are based. Whether you are in a big city or working from a quiet location, as long as you have an internet connection, we can collaborate easily and effectively.